Top 5 Meal Kits and Specialty Foods Apps in New Zealand Q4 2024

In the fourth quarter of 2024, the performance of Vivino: Drink The Right Wine showed a dynamic trend in New Zealand. Weekly revenue started at $128 and experienced fluctuations, ultimately peaking at $182 in the final week of December. Downloads followed a similar pattern, beginning at 247 and rising to 327 by mid-December, before ending the year at 284. Active users showed a steady increase from 469 to 526 over the quarter.

HelloFresh: Meal Kit Delivery maintained a consistent download rate, with peaks reaching 603 in late October. However, weekly active users saw a decline from 15K at the start of the quarter to 5.8K by the end.

eMeals - Healthy Meal Plans had minimal activity, with a slight increase in active users from 3 to 4 during the quarter.

For Tipple, data was limited, with only a couple of downloads recorded in mid-November.

My Food Bag saw a decline in downloads from 520 at the beginning of the quarter to a low of 218 in late December, before recovering to 432 in the final week.

These insights are derived from Sensor Tower's comprehensive app performance data, providing valuable trends for the meal kits and specialty foods sector in New Zealand.